Aditya Fatehpuriya and Raghav Goyal are 19 year old entrepreneurs now from the pink city Jaipur. They founded their D2C brand of Gen Z bling jewelry ‘Zillionaire’ in 2020. Primarily made of either silver or cubic zirconia (or a blend of both) this flashy, in-your-face jewelry is more popular amongst rappers and the subculture. In the first year of operation the brand made a cool INR 11 lakh revenue. The jewelry startup has since then grown by 554%, raking sales worth INR 72 lakh in FY22 alone!
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‘Zillionaire’ has celebrity clientele like Ranveer Singh (of course he loves quirky anyday), Raftaar (rapper’s gonna riot for the flash and bling), Karan Johar (the diva of a director) and many others. Of course they had to be on Shark Tank India season 2. The lads mighty impressed the cohort of the sharks with their bling brand, its revenue and the projections for 2023. The teen founders pitched for INR 50 lakhs of investment for 3.3% equity. And boy they were on cloud nine when shaadi(dot)com’s Anupam Mittal offered double their ask. Zillionaire bagged a whopping INR 1 crore in investment from Mittal.
Will the new line of “Iced Out” jewellery from the youthful entrepreneurs of #Zillionaire pique the interest of our Sharks? Find out in the pitch.#SharkTankIndia season 2 streaming now on Sony LIV, also available on Sony Entertainment Television. pic.twitter.com/eWuJ33uBwp
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Zillionaire offers a range of bling jewelry including earrings, bracelets, pendants, cuffs and custom made items for a minimum order value of INR 15,000. The average order value is INR 14,000. In the last 7 months, Zillionaire has hit INR 1 crore in sales with a cool profit of INR 15 lakh. For FY 23, the founders have projected a turnover of INR 2 crores.
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